":" - Any time a step ends in a ":" instead of a "." means that the next step is part of the current step you are on. This generally means the next step should be done while working on the current step. This means every "start working on" or "continue working on" will end in a ":". But this is used with other occasions as well, so keep this in mind.
Most people come here not to read walls of text, they look for the better-rated strategies that match their pet collections, copy&paste stuff they need to import into their addons and only come back if something goes horribly wrong and then mostly to find help in other peoples' comments who also struggled or to find a different team/strategy: I don't think many people wanna read about stuff that already happened to them, they mostly want to see solutions and it's the best way to have them in a well-optimized strategy&team already.